The original 'P' logo for Platinum Realty was created in 2004, which is still used today. A sharp black box is inset with metallic silver hairlines. Two 'P's intersect, creating a link; with the full company name in a traditional serif font, set below.
Their branding from day one was to be 'clean, classy and modern', and to 'be set apart from other realty companies' in the area. It is imparitve the branding of the company be seemless, from first contact to successful sale, and all of the other steps in between.
Lawn Signs dot houses and properties for sale; 8'x4' signs can be found along highways from Shuswap, Sun Peaks, Barriere and Clearwater; letters, envelopes, cards and correspondence are carried with the selling agents; a friendly welcome sign is seen at the convenient downtown office.