Landscaping is visual. These clients want to have a sense of confidence in hiring the right landscaper.
This website has a simple and clean presence throughout. The top banner includes company, contact information, and awards; which appear consistently on each page. A black background on the Home page makes a classy and confident first impression, with rotating flash images. Entry point graphic buttons on the home page help ease of navigation. These are links to the most visited pages, according to Google Analytics.
The focus of the entire site is on high quality, large images, showcasing projects; and the simple and straightforward approach the company believes in. Clients get a taste for completed projects in their limelight in addition to 'work-in-progress' images. Not only are the images a showcase, but help guide clients on some of the decisions they will make; for example - the numerous choices of patio colours and styles.
The News & Events page gets updated with upcoming trade shows, build-a-pond events, awards and other news. Frequent content updating is key to this website's success.
As this site is content-managed, it is easy for the client to update pictures, banner bars, slideshows, text and images. All project images were photographed by Dansk Design Group.
2010 Tommie CHBA (Canadian Home Builders) recognized www.groundsenselandscaping.com as Excellence in Marketing - Best Website. The website won a Silver Award, with a Gala event held in February at the Grand Okanagan in Kelowna.